The Normal Brand: Rugged Tee Shirts, Button Downs, Jackets, & Hats
Growing up, the family behind The Normal Brand lived in the city but escaped to the outdoors every weekend or day off. They hunted, fished, spent nights around the fire and days at the lake, but still lived in, worked in, and loved the hustle of the city. The Normal Brand was started because the owners couldn't find a shirt that could hold up their lifestyle. They needed a brand that made sense to them — to their day-to-day. They wanted a Normal shirt. The Normal Brand style is straightforward, but significant. Sourcing the finest fabrics from around the world and introducing them to an everyday sensibility - this is The Normal Brand way of life.